The Hardest Part of Writing for Lawyers

By Dana Abatemarco | May 6, 2016

In a previous life, I taught English. I read a lot of essays – a LOT of essays. There were some truly extraordinary papers in those batches over the years; essays that explored a new angle or analyzed a small part of a classic, and turned that book into something entirely different for me. I…

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It’s Time to Talk about Your Social Media

By Dana Abatemarco | April 21, 2016

I know, I know. You’re tired of hearing about social media. You’re also probably tired of being told that social media “works” and that you have to use it to promote your firm, without ever being told what “works” means. Never fear. I’m going to break that down for you now. Social media: “forms of…

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You’re Repeating Yourself (but It’s Okay)

By Dana Abatemarco | April 14, 2016

No one – no one – likes to hear those words. But we hear them a lot, for reasons that you might not expect. I’m here to tell you that some repetition is pretty important, as long as you use it to your advantage. And it’s also really effective. Need proof? Think about how you…

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Building Your Presence vs. Shareable Content

By Dana Abatemarco | March 30, 2016

One of the problems with reading online marketing blogs is that they all talk as if you already know what they’re saying. Sure, there are intro posts on their sites, and long-winded explanations for how content works, but here’s the truth: A lot of what they’re saying doesn’t apply to you. As a law firm,…

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Is Your Marketing Company Working Against You?

By Stephanie Chew | January 6, 2015

Your firm is important and unique. The services and value you provide sets you apart from your competition. So why would you hire a marketing company that offers the same services as other firms in your area? I’d like to kick off the year with a message about why exclusivity matters. Many digital marketing firms…

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