Link Building
2014: A Busy But Straightforward Year in Search
What a busy year in search it has been. With only about 65 days left in the year and 300 gone, it’s an appropriate time to discuss what we saw during 2014 in search. In 2014, we saw a lot of continuation of concepts that became popular in 2013. Content is still king. Quality links…
Read MorePenguin 3.0: 1% of English Queries Effected
Penguin has become Google’s most notorious update. Small business owners that rely on their web presence fear Penguin more than just about any annual or semi-annual event, and rightfully so. What makes Google’s Penguin so devastating and scary for small business owners? When you are hit by Penguin, you need to take immediate action. You…
Read MorePenguin 3.0 May Be On The Way – Make Sure You Are Protected!
With Matt Cutts on leave, we thought we’d potentially have some quiet months. This morning, Barry Schwartz at SERoundTable.com announced his suspicion that the stars are aligned for Google to release Penguin 3.0 today. If they don’t release it today (it’s customary for Google to release updates on Fridays), John Mueller confirmed in the latest…
Read MoreNegative SEO: Is It Real? And Should I Be Scared?
What is Negative SEO? Negative SEO is the practice of deceiving Google to believe that a domain you do not own is doing something to violate Google’s webmaster guidelines or interfering with Google’s ability to crawl a domain. This includes everything from spam link building to denial of service attacks. The goal of negative search…
Read MoreA Link Is A Link, Right? Wrong!
One of the many consulting and SEO services we provide for law firms involves link building, link removals and link clean-up. Even attorneys foreign to SEO best practices know that a link should be a good thing and law firms are constantly paying for new services to showcase their practice. With your search engine optimization…
Read MoreCan Law Firms Compete And Cooperate At The Same Time?
So many law firms are so caught up in what their competition is doing and how their competition is beating them, that they never take the time to sit back and think how they can cooperate to increase profitability for both law firms. You do this all the time within your referral networks without thinking…
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