Local Search Marketing for Lawyers
How is Your Law Firm's Local Presence?
Is your law firm correctly listed on Google Business Profile (formerly Google My Business), Bing, Facebook, Apple Maps, Yelp, and other local directories around the web? Do you have duplicate listings of your law firm? If so, you are losing customers. Incorrect or duplicate citations, such as those found at the above resources can hurt your placements on Google Maps & other resources that pull into many GPS and mobile devices. Potential customers look at these listings for directions, phone numbers and reviews to determine if your business fits their needs. Sending clients to wrong addresses or worse, not being found at all, will cost your law firm a lot of business. Dominate your local area. Call Digital Law Marketing, Inc. and receive a free local search report.
What is Local Search Engine Optimization (SEO)?
Local SEO is a set of onsite and offsite strategies aimed at helping you appear higher in the search results when your potential customer searches for you from their physical location (home, office, etc), or specifies a location in their search.
What does Local SEO Look Like?
You may not realize that you've already seen local SEO in the search results.
On Google, your business should appear in what is called a "Knowledge Panel", left. The “Local Pack” on the right appears when a customer is searching for your services in a town / city or when Google already knows your location.
“The Google Local 3-Pack appears in the top spot for 93% of local searches”
Google Business Profile
(formerly Google My Business, GMB)
With the ongoing development of Google Business Profile, there are a lot of new features your business could be taking advantage of. Glance through this list of features on Google Business Profile and see which ones your business is not using:
- Claimed and Verified?
- New Business Description Field
- Messenger - Talk Directly To Potential Clients
- Q&A - Receive and Answer Questions About Your Business
- Amenities - Are You Wheelchair Accessible? Let Your Potential Clients Know!
- Hours of Operation - Businesses That Are Open Are More Likely To Pull Than Those That Are Closed/Unmarked
- Google Posts
We will help you take advantage of any or all of the ever-growing list of features available on Google Business Profile.
Cleaning up Your Neighborhood
Are you being outranked by law firms who's listings are ripe with keyword spam? Did a competitor create a listing pointing to a virtual office? Digital Law Marketing's local search team levels the playing field by cleaning up spam in your community. Learn more about Google Business Profile guidelines here.
Reviews
What your customers have to say about your business online is key so encouraging your customers to review you is so important.
“85% of consumers trust online reviews as much as personal recommendations”
However, you do have to be careful as requesting reviews from certain websites, like Yelp, can be against their review policies. Here at DLM we will talk you through the most effective ways of achieving the reviews you need to compete.
Powerful Local SEO Services
The growth in mobile search over the last few years has been amazing, and has made local search optimization more important than ever. We keep our local search team as well as your law firm updated with the most recent guidelines to protect your law firms local listings, and take advantage of every opportunity to enhance them. We have had great success working with firms with one location as well as firms that have as many as 10 locations.
Have You Moved? Cleaning Up the Mess!
If your business has ever relocated, you can be sure there's a lot of misinformation out there about your location. Maybe your old phone number still forwards and your mail forwards, but did you know this misinformation confuses not only your clients, but the search engines, and hurts your local search performance? Has your firm ever changed names? Perhaps from "Attorney at Law" to "& Associates?" Ask a specialist to help you determine how much misinformation is out there about your business or use our free scanner to do a quick check yourself.
New Business or Firm? There's a Lot to Do!
If you are a new business owner and opened a new law firm, first of all congratulations! There are a lot of places your business has to be listed to get off to a strong jump start besides Google Business Profile. Contact one of our specialists and find out what we can do to help your new law firm get off to a strong start.
Have Questions? Give Us a Call!
Do you have questions about your Google Business Profile listing or any other listings out there on the web? Contact one of our specialists and we will be happy to do a full review of your business data online. Call now at 877-916-0644 or contact us online.