Penguin 3.0: 1% of English Queries Effected

By Steve Erlich | October 24, 2014

Penguin has become Google’s most notorious update. Small business owners that rely on their web presence fear Penguin more than just about any annual or semi-annual event, and rightfully so. What makes Google’s Penguin so devastating and scary for small business owners? When you are hit by Penguin, you need to take immediate action. You…

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Negative SEO: Is It Real? And Should I Be Scared?

By Steve Erlich | July 28, 2014

What is Negative SEO? Negative SEO is the practice of deceiving Google to believe that a domain you do not own is doing something to violate Google’s webmaster guidelines or interfering with Google’s ability to crawl a domain. This includes everything from spam link building to denial of service attacks. The goal of negative search…

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